5e. Sustainable Consumption and Consumers

Track chairs:

Iain Black. Marketing and Retail Division, University of Stirling, Scotland, United Kingdom. Iain.Black@Stir.ac.uk

Mária Csutora. Institute of Business Economics, Corvinus University of Budapest, Budapest, Hungary. maria.csutora@uni-corvinus.hu

Cecilia Solér. Department of Business Administration, University of Gothenburg, Göteborg, Sweden. cecilia.soler@handels.gu.se

Goals and objectives of the track:

Sustainable consumption recognized as an integral part of the 2030 Agenda for Sustainable Development and defined as "the use of services and related products, which respond to basic needs and bring a better quality of life while minimizing the use of natural resources and toxic materials as well as the emissions of waste and pollutants over the life cycle of the service or product so as not to jeopardize the needs of further generations".

Research on sustainable consumption and sustainable consumer practice is critical to guide policy makers, business and civil society to in their work towards consumption that is environmentally and socially sustainable.
Consumers are increasingly concerned about sustainability issues and governments need to protect consumers from misleading information on sustainability in areas such as labelling, advertising and corporate reporting. New forms of consumption are arising, and their implementation requires a switch in customer value proposition and a radical change at societal and institutional level, to accompany consumers toward a functional service economy, unlinked from individual ownership.

Given this year's conference theme contributions should advance theory and outline implications for consumers, marketers, policy-makers, or other stakeholders.
This track welcomes papers on sustainable consumption and sustainable consumer practice using a multiplicity of theoretical and methodological approaches and with connections to the UN's Sustainable Development Goals (SDGs).

Areas and potential topics in which contributions are sought include:

SUSTAINABLE LIFESTYLES AND CONSUMER CULTURE

Advances in Sustainable Consumption & Lifestyles; Emergence of post-consumerist lifestyles; Impact of socio-economic status on sustainable consumption practices; Cooperating for increasing sustainable provisioning opportunities; Social innovation to facilitate sustainable consumption; Impact of Social movements on sustainable consumption

DE-MARKETING AND RESTRICTIONS ON MARKETING ACTIVITIES, INCLUDING WORK ON UNINTENDED CONSEQUENCES

Regulation of Marketing and Advertising; Frames of advertising; Marketing and cultural values; Marketing and social norms.

NEW FORMS OF CONSUMPTION

Performance economy; Sharing Economy; Collaborative consumption; Product-As-Service; Product-Service-Systems and their implication for sustainable consumption

CONSUMPTION WITHIN PLANETARY BOUNDARIES

Ecological and carbon footprint of consumption; Sustainable consumption and subjective well-being

PRODUCT CERTIFICATION AND LABELLING

Product environmental certification; Product eco-labelling and social labelling; Sustainable Public Procurement; Ethical investment and consumption; Marketing and sustainable consumption;

SUSTAINABLE CONSUMPTION OPPORTUNITIES

Consumption and sustainable cities; Sustainable/Smart Cities and Communities; Sustainable Food Consumption and Food Waste Prevention; Sustainability and the transformation of agro-food systems; Sustainable Tourism, including ecotourism; Sustainable mobility

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